The update could occur in game like it did before launchers were common. When you would enter the online/multi-player portion of the game it would inform you to update your game in order to use the online services. The game would then download and install the update with the game open then it would restart.

If you’re saying that all games would ship with a launcher because that’s the norm then I agree completely lol.

It’s actually even cheaper. The $70 is for five years.