Ubisoft founder and CEO, Yves Guillemot, said the company must pursue a “radically new” value-creation model and become a more “gamer-centric” organization to find its footing in an increasingly competitive and selective triple-A market.

Good! Realizing it needs to be about the gamer again not just shareholder value.

“The new operating model will further empower the execution of the Group’s strategy, centered on Open World Adventures and GaaS-native experiences, supported by targeted investments, deeper specialization, and cutting-edge technology, including accelerated investments behind player-facing Generative AI,” reads the document.

Oh god damnit nevermind, the boycott continues

Classic publicly traded company using “reorganisation” (read: layoffs) to trick shareholders into thinking they are turning things around by simultaneously reducing costs and shifting blame for past failures of leadership.

The next step is a super safe release, like a remaster of one of their top selling games, followed by an announcement of a new entry in one of their most popular series. Line goes up. Ubisoft is back! Hire more developers, open a new studio (or buy an established studio), resume enshittifying. Rinse and repeat.

I have played these games before.webp

but i thougt everybody loved ac shadow ? what happened ?